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Instagram Struggles With Fears of Losing Its ‘Pipeline’: Young Users - The New York Times - nytimes.com/2021/10/16/technol

“If we lose the teen foothold in the U.S. we lose the pipeline,” read a strategy memo, from last October, that laid out a marketing plan for this year.

In the face of that threat, Instagram left little to chance. Starting in 2018, it earmarked almost its entire global annual marketing budget — slated at $390 million this year — to targeting teenagers, largely through digital ads,

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