Apple’s privacy changes create windfall for its own advertising business | Financial Times - https://www.ft.com/content/074b881f-a931-4986-888e-2ac53e286b9d
Branch, which measures the effectiveness of mobile marketing, said Apple’s in-house business is now responsible for 58 per cent of all iPhone app downloads that result from clicking on an advert. A year ago, its share was 17 per cent.
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