Twitter is trying out ads in the perfect new place: right in the replies - The Verge - https://www.theverge.com/2021/10/13/22725272/twitter-ads-test-conversations-replies?scrolla=5eb6d68b7fedc32c19ef33b4
The new ad format is in testing on iOS and Android, and you’ll see ads after the first, third, or eighth reply to a tweet if you’re in the test, according to Bruce Falck, Twitter’s revenue product lead. He shared a GIF of what the new in-conversation ads look like:
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