Apple TV+ is More Than Just Its Disappointing Subscriptions Numbers | Observer - https://observer.com/2021/09/state-of-the-streamer-apple-tv-is-charting-a-unique-path-through-the-streaming-wars/
hus far, Apple TV+’s annual content budget has hovered around $6.5 billion. Paltry compared to Netflix ($17 billion) and lagging behind Amazon Prime Video ($9 billion), both of which outspent Apple in 2021. At this point, TV+ appears to be a loss-leader, an unprofitable division that hopefully drives product sales and diversifies revenue streams.
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