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Apple TV+ is More Than Just Its Disappointing Subscriptions Numbers | Observer - observer.com/2021/09/state-of-

hus far, Apple TV+’s annual content budget has hovered around $6.5 billion. Paltry compared to Netflix ($17 billion) and lagging behind Amazon Prime Video ($9 billion), both of which outspent Apple in 2021. At this point, TV+ appears to be a loss-leader, an unprofitable division that hopefully drives product sales and diversifies revenue streams.

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