Because there's a shortage of terrible tech puns:
Context is Facebook's acquisition of Giphy:
Giphy is used or integrated in several of the largest non-Facebook social services (e.g. Slack). This is just a new way to expand Facebook's user tracking yet further outside its own giant walled garden, turning your friend's funny memes into trojan horses that help Facebook spy on you in new places.
Beware of fellow geeks bearing .GIFs.
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